Author
Stefano
Head of Operations
Amazify’s Head of Operations and a PhD Data Scientist with deep experience in Amazon advertising, brand health, and supply chain economics. He has overseen more than $100M in managed ad spend across 300+ brands.
Amazon Sponsored Prompts: How the Alexa for Shopping Ad Format Works in 2026
Amazon Sponsored Prompts are AI ads inside Alexa for Shopping, billed per click since March 25, 2026. How they work, cost, and fit your PPC...
7 min
Why the Subscribe & Save “Set It and Forget It” Pricing Playbook Is Now a Liability: The Four-Layer Pricing Strategy That Replaces It
The Herman v. Amazon lawsuit named the standard Subscribe & Save tactic as a liability. Here’s the four-layer pricing strategy that replaces...
9 min