The Amazify Blog
Strategies, analysis, and insights on Amazon profitability and AI-powered e-commerce.
Inside Amazon's Alexa+ Patent: The 3-Stage System Deciding Which Products Get Surfaced
Amazon renamed Rufus to Alexa for Shopping on May 13. Patent US 12,141,529 reveals the 3-stage system behind it. What it means for FBA selle...
Amazon Ads Just Opened the Door to AI Agents - Here's What the New MCP Server Actually Changes
Amazon Ads' new MCP Server lets AI agents create campaigns, pull reports, and expand locales - no custom integration needed. Here's what it...
Amazon Rufus AI: Find Hidden Gaps in Your FBA Listings
Amazon Rufus AI exposes the listing gaps your keyword tools miss. Use it as a free seller research tool to find and close FBA conversion hol...
Amazon Rufus and COSMO: The Complete Seller Guide to Amazon's AI Discovery Stack (2026)
How Amazon's generative AI assistant and its commonsense knowledge graph work together — and what sellers need to change in their listings r...
How Amazon's New Fuel Surcharge Impacts Your FBA Profit Margins
The Amazon fuel surcharge costs FBA sellers $18K-27K annually at 100K units. Learn how shipment frequency, carton density, and routing drive...
The Hidden Cost Centers Eating Your Amazon Margin (And the One Everyone Ignores)
The hidden costs of selling on Amazon FBA are not what most operators think they are. That is the problem. Most Amazon brands doing $1M–$2M...