Laura
Marketing Evolution Analyst
My focus is the evolution of marketing and the trajectory of PPC. I investigate how Amazon advertising is being rewritten by AI, automation, and the structural shifts in how people buy, and I translate that research into the decisions brands need to make now rather than next year. The work sits at the intersection of analysis and execution. Both have to be right.
How Prime Day 2026 Landed: $26.4 Billion and a New AI Layer in the Cart
Prime Day 2026 ran June 23-26 and drove $26.4B in US online spend, up 9.3%. What the numbers mean for Amazon sellers, why Alexa for Shopping...
Alexa+ Agentic Ads Made Your Amazon Listing the Ad Unit (2026)
Amazon's Alexa+ Agentic Ads let shoppers buy inside the conversation. Amazon listing optimization, not your bid, decides what Alexa says. He...
Amazon's 75-Character Title Limit: What Belongs in the New Item Highlights Field
Amazon caps product titles at 75 characters on July 27, 2026, and adds a 125-character Item Highlights field. Here's what to move, and what...
How Amazon’s COSMO Algorithm Profiles Your Buyer (2026 Seller Guide)
Amazon’s COSMO algorithm matches your product to an inferred buyer profile, not just keywords. Here’s how to optimize titles, bullets, and i...
Amazon Visual Search: What 8 AI Features Mean for Sellers (2026)
Amazon's June 2026 visual search update adds AI-generated images, Lens Live, and Circle to Search. Here is what the 8 features mean for your...
Prime Day 2026 Is June 23–26. The Date Isn't the Story.
Prime Day 2026 runs June 23–26. The bigger change for sellers: Alexa for Shopping can auto-buy at a target price. What to do before the even...
Amazon Is Building an AI Shopping Flywheel. Your Listing Is the Fuel.
Amazon replaced Rufus with Alexa for Shopping, now inside the search bar. Here is what Amazon's AI shopping flywheel means for your listings...
How to Use AI to Generate Amazon Listings Without Producing the Same Listing as Every Other Amazon Seller
Amazon's AI now generates 70% of listing attributes. Here's how to use Amazon's native AI tools without producing a listing that looks like...
Your Amazon Listing Is Now the Script for an AI Audio Host: What Join the Chat Means for Amazon Sellers
Amazon launched Join the Chat on April 28, 2026, letting buyers interrupt AI audio summaries with questions. Here's what it means for your A...
AI Amazon Listing Images in 2026: Where the Tools Stand and What Still Misses
Honest evaluation of AI image generation for Amazon sellers in 2026. Foundation models, Amazon AI Creative Studio, purpose-built platforms,...
Inside Amazon's Alexa+ Patent: The 3-Stage System Deciding Which Products Get Surfaced
Amazon renamed Rufus to Alexa for Shopping on May 13. Patent US 12,141,529 reveals the 3-stage system behind it. What it means for FBA selle...
Amazon Ads Just Opened the Door to AI Agents - Here's What the New MCP Server Actually Changes
Amazon Ads' new MCP Server lets AI agents create campaigns, pull reports, and expand locales - no custom integration needed. Here's what it...